Very special year for the sportswear industry

Sportswear market had a very intense year: big sport international events like Winter Olympic Games in Sochi and Workd Cuo in Brazil are always a great opportunity for sportswear brands to remind about themselves again. 

Thanks to big sport events only in a few weeks after the beginning of the year it was pretty much obvious that the sportswear industry will get in retail spotlight. The global sport products market was expected to grow by &% attracting more and more new companies to join the competition. 

Both Sochi Olympic Games 2014 and World Cup 2014 s boosted sales in quarter 4 in 2013, 1st and 2nd quarters 2014 and made the buyers feel more comfortable spending money for the sportswear. 

Not only giants of the industry like Nike, Adidas, Puma or Reebok perform very actively during this intense period but other brands got activated as well! Even such retaikers such as H&M, Uniqlo and Primark that have never positioned themselves as a sportswear brands has also aimed sportlovers this season launching the new own-brand collections of sportswear for lower prices than Nike or Adidas.

The attention that this industry gets this year has become very attractive for the “newcomers” to this market: with lower prices comparing to the industry leaders, fashion aspect, sport mainstream and brand recognition can make these new sportswear ranges very profitable for the companies. But that also makes the competition in this industry even stronger. 

Sources: http://www.verdictretail.com/retailers-are-right-to-tackle-the-uk-sportswear-market-in-2014/

http://uk.reuters.com/article/2014/01/09/uk-olympics-hm-idUKBREA0813820140109

http://ca.reuters.com/article/sportsNews/idCABREA0L12620140122