The Robust and Competitve Sportswear Market

The Global Sportswear Market 

Athletic apparel is a promising and robust industry. The trend toward healthier and active lifestyle is directly proportional to the growth of global market for sports apparel. This presents strong opportunity for the sports manufacturers. As we can see from the following chart, even though the size of the global sportswear industry was only $250 billion in 2013, much lower than the other consumer goods industries(like apparel and footwear, packaged food, consumer electronics), its 4.2% Compound Annual Growth Rate (CAGR) is breathtaking, reaching over $300 billion in 2017. That's why the retailers and brands have expanded their athletic wear lines from 10% to 30% in the past years. 

The Regional Sportswear Market 

The North American occupies the largest market value size by far following by the Western Europe and Asia Pacific. But Asia Pacific market has the higher CAGR growth (6%) than Western Europe market (3%) from 2012 to 2017. The vast potential market expansion of Aisa Pacific owes to the rising demand of these countries : China, India and Australia.

When we come to the specific country,we can see that USA is the largest sportswear market whose sales reached 35% of the global sales in 2012, following by China, Japan, Brazil, several EU countries and Russia.

The Sportswear Market Leaders

The athletic apparel market is highly competitive.The global sportswear companies include Nike, Inc,Adidas Group, Reebok International Ltd., Pumas SE, Bauer Performance Sports Ltd., HanesBrands Inc., lululemon athletica Inc., Under Armour Inc., and VF Corporation, ASICS Corporation, and so on. The top 10 sportswear brands in 2014 based on the sales and revenue data are following (from top 1 to 10) : Nike, Adidas, Puma, Asics, New balance, Reebok, Converse, Fila, K-Swiss, Umbro. And the four main key players are Nike, Adidas, Reebok, Puma.

Edit by Mengdi LI

Sources: 

http://seekingalpha.com/article/2285343-north-american-sportswear-sector-time-to-get-fit

http://go.euromonitor.com/rs/euromonitorinternational/images/the-sportswear-revolution-global-market-trends-euromonitor.pdf?mkt_tok=3rkmmjwwff9wsrolvarnzkxonjhpfsx57+4vx6w1lmi/0er3fovrpufgji4dscnmi+sldweygjlv6sgfqrdamatv0bgkwhg=

http://www.reportlinker.com/ci02121/Sport-Clothing-and-Accessories.html

http://www.ukessays.com/essays/marketing/sports-apparel-industry-caters-to-the-demands-of-clothing-and-footwear-marketing-essay.php

http://www.mbaskool.com/fun-corner/top-brand-lists/10237-top-10-sportswear-brands-of-the-world-2014.html